Lalo

Principles

Eight lines we will not cross.

These are the decisions we made at the whiteboard and have no plans to walk back. If we ever break one, call us on it.

01

Graduation beats engagement.

We will never ship a feature whose only job is to keep you coming back. If it doesn't move you closer to the 1,000 words, it doesn't ship.

02

Science over dopamine.

FSRS is the spine — not hearts, not gems, not leaderboard manipulation. When pedagogy and gamification disagree, pedagogy wins.

03

Free forever for the 1,000.

No daily limits. No locked languages. No paywalled analytics. No trial counts. The core graduation path is never gated.

04

Buy once, not rent forever.

€49 Lifetime, one payment, every pack shipped to date. No subscription until there is something genuinely ongoing to sell.

05

Guest-first.

You can learn without an account. All data lives in your browser. Sign-in is an opt-in upgrade for sync — not a tax at the door.

06

No punitive streaks.

If you miss a day, nothing bad happens to your progress. Streaks are a tool, not the product. The owl does not live here.

07

Cross-language by default.

132 language pairs. Learn German in French. Learn Polish in Italian. No mandatory English detour — your native language is a first-class choice.

08

One-click account delete.

Your data is yours. You can export it, import it elsewhere, or delete the whole account in a single click. We will not make leaving painful.

Hold us to it.

If you ever catch Lalo breaking one of these — in an update, a pricing change, a nudge, anything — send us a note. Public accountability is the point.

hi@lalolearning.com

The longer story behind these principles:

Read the manifesto →